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 Media Awareness
This course has been designed to allow delegates to learn about and practice dealing with the Media and establish good media relations.
At the end of the course delegates will be able to:-
- To demystify the media industry
- Show companies how to put themselves forward as experts in their
- Retrospective fields
- Promote a proactive approach to media rather than a reactive one
- To answer companies questions about using the media
- To establish media relations as an important part of a companies
- Marketing strategies
- To show the differences between TV, radio and newspapers
- The influence of the internet on media relations
- Opening up PR opportunities
- Giving the right impression, even if the news is bad and being informative
- Getting you noticed
- Having the confidence and skills to deal with this industry
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| Course Outline |
What is news? |
- Do you have news?
- How do you know?
- What do you do with it?
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The Media Interview |
- How to cope
- What to say and wear
- What to expect
- Having fun
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Understanding the Media |
- What's their agenda/angle
- What's your agenda/angle
- Knowing your rights
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Interview Techniques |
- How they differ
- What information you need to supply
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Press conferences (Media training course only) |
- Where and why to hold one
- Controlling one
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Broadcast Media |
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Preparation & Development of Messages |
- Thinking about what you will say
- Backing up your claims
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The Negative |
- It's not always a positive response
- How to tackle the negative
- The back-up plan
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Bridging Phrases |
- Answering the question and getting your point across
- Turning questions around to benefit you
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Mock interviews (Media Training course only) |
- Feeling under pressure and dealing with it
- Analysis of your mistakes
- Getting that perfect sound bite
- Where to hold an interview
- The radio interview
- The face to face interview
- The telephone interview
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